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We are very pleased to introduce the new brand and identity for theWAIREHOUSE, a new and exciting business venture for Baltimore-based, lifestyle photographer John Waire. TheWAIREHOUSE is a dream of connecting with people in a meaningful way, by creating and delivering what matters. It’s not so much poses and planned events as it is the every day moments that take your breath away and stay in your heart forever.
Within the past couple of months we have worked with theWAIREHOUSE to get to the heart of their business, so that we could build a brand around it. We are excited to watch theWAIREHOUSE grow and thrive and we welcome the first steps to what lies ahead for this company. JWatson Creative developed the logo, brand, business cards, marketing materials, and website (see below for examples). We are looking forward to a continued professional relationship with theWAIREHOUSE and can’t wait to see all phases of this dream become a reality.
Website: http://www.thewairehouse.com
Facebook: http://www.facebook.com/thewairehouse
Twitter: http://www.twitter.com/thewairehouse
It’s back! the A Day in the Life Baltimore Design Conference is back for round 2, to be held on Saturday, April 9, 2011 at MICA Brown Center. One of the challenges with branding an event is keeping the designs fresh and new, while still enforcing brand integrity and repetitive elements for audience recognition. We accomplished this by keeping the earthy color palette (the primary colors of the palette are orange, green and brown, then we adjusted the accent colors from last year slightly to achieve this updated look). Additionally, we presented the branded icons in a new way. The signature bicycle with swirls makes its way through several of the design pieces for this event.
CONNECT WITH THE A DAY IN THE LIFE CONFERENCE:
Visit their website | Follow on Twitter | Like on Facebook
Save the Date Cards: (featured above) bring further verification to the term “hip to be a square.”
Website: Featured below is the 2011 website. We kept the signature bicycle and the icons from the year before, as we consider this to be forever part of the Baltimore Design Conference brand. But we rearranged them to make the site appear new and revitalized for 2011.
Twitter: We took elements from the website, along with the Baltimore Design Conference color palette, to create a branded look for their twitter account.
Print Ad: They ran this advertisement in Urbanite Magazine.
Color Palette: Here is the official color palette for the 2011 conference.
The House DC’s mission is to provide an opportunity for inner city youth and their families to connect to Christ through creative programs that meet both physical and spiritual needs. “It’s meant to be an urban oasis where teens get encouragement, praise, and the kind of stable relationships with adults that are often missing in their lives.” -Washington Post.
The House DC hired JWatson Creative to develop a dynamic layout, color palette and professional design for their seasonal print newsletter. The newsletter is distributed to approximately 4,000 people who have a stake in their mission.
This newsletter was distributed in early December 2010, and immediately it received positive feedback and compliments to the quality of design and flow of information. The newsletter is used to promote their fundraising efforts, events, progress and to create awareness of their mission.
Recently we had the opportunity to develop the brand and identity for Breakthroughs Life Coaching. Our client was in need of a logo and overall look that was both clean and dynamic. For this we chose the concept of wings and taking flight, an image we saw consistently throughout the philosophy and mission of Breakthroughs Life Coaching.
Our client also needed a site that they could update on their own, post relevant content to, and be interactive in terms of their Facebook and Twitter updates. Developing a color palette that was both bold, but contrasted well with white and tan, allowed for the clean look you see featured above, and the print collateral below. Breakthroughs Life Coaching receives several compliments on the clean professional look of their website, and people always look twice when they receive the business cards featured below.
Connect with Breakthroughs Life Coaching:
Website: http://www.christinawatson.net
Facebook: http://www.facebook.com/breakthroughslifecoaching
Twitter: http://twitter.com/prosperouswomen
Recently the Baltimore design firm Orange Element was featured in an event by AIGA Baltimore about the Business of Design. The Orange Element team gave advice and spoke from experience on what it takes to start your own business in the creative profession.
JWatson Creative was asked by AIGA Baltimore to design a series of buttons to be presented as a token of their appreciation for the presentation. The Orange Element philosophy includes the notion that “design is a plan for arranging elements in such a way as to best accomplish a particular purpose.” -C. Eames. These buttons were inspired by the unique components, personalities and skills that define Orange Element. Thus, we branded this piece “Elements of Orange.”
B’More Creatives is a Baltimore-based networking group for women in the creative profession. The group started with a handful of women discussing their similar experiences in the design industry, and has since grown to 650+ members nationally who share employment opportunities, advice and support with each other. Two years ago they approached us to develop their logo and identity, which was very well received by their members.
So we were more than ecstatic when we were asked to develop a website home page for the group. Their previous group home page was filled to the brim with content, industry news, member information and current discussions. It made sense to the members of B’More Creatives, but if you were an outsider looking in, you were confused about where to look and what to do. We developed a clean home page design, featuring a detailed description about the group, with visible links to their social media outlets, as well as the option to join the group or log in.
Thus far their home page has received rave reviews from their members and other spectators. Through the clean look they are able to get their mission and purpose in front of the right people, providing a unified front, and they continue to receive new membership requests weekly.
In addition to the homepage, we designed an e-newsletter template for them to use monthly to connect with their members, featuring a color palette that matches their brand, a custom header, and custom title-images for their articles. Also, we developed the door prize giveaway items (which included a custom magnet set and bumper stickers) for their launch party to celebrate the new site. The newsletter and door prize items are featured below.
Learn more and connect with the group:
Website: B’More Creatives
Twitter: @BmoreCreatives
Facebook: B’More Creatives page
We recently had the opportunity to work with Judah Kelly, a private personal trainer based out of the Washington DC area. Judah was in search of a dynamic web presence that would set him apart from his competition. He also wanted a website that he could update himself, so he could provide current articles about fitness and overall wellness.
After our consultation with Judah Kelly, we decided that the best way to set up his website was through a content management system (CMS), which would allow him easy access to the content of his site, without needing to dive into or understand anything about website coding.
For his website, we developed a very professional layout, featuring a banner in Flash on the main page which rotated stunning professional photography of Judah Kelly in action (professional photography by Sean Scheidt). We chose a brushed steel look to add some dimension to the solid color palette and to give the feeling of strength and permanence.
In addition to the site, we developed a consistent identity for his business cards and his e-newsletter (featured below). We recently followed up with Judah, who reported to us that the website has been received very well from his potential clientele and his business has doubled. Congratulations Judah on your new clients!
Visit Judah Kelly online: http://www.thejudahkellyproject.com.
Recently we had the opportunity to create a media kit for GospelTix.com. GospelTix.com, LLC is a ministry that aspires to become the No.1 electronic ticketing sales and marketing resource for the Christian community. Their mission is to enhance the promotional efforts of Christian ministries across the country. As they were gearing up to make their presence known in the industry, this also put them in the market for finding an effective way to sell and market their services to potential clients.
When it came to developing a media kit for Gospeltix.com, we truly believe that image is everything. With that said, we wanted to create a feeling with the visual elements of this project. After much thought and research, we decided upon a photograph of defocused lights. To us, the lights were symbolic of being out at an important event or gathering, bringing forth a feeling of warmth and excitement. Bringing the thought of “I want to be there,” or ”how can I get there?” Did we mention the tagline for GospelTix.com is “Your Ticket In”? Now you see where we are going!
The inside pages detail what makes GospelTix.com unique, complimented with custom graphics and inspiring images. In addition to providing GospelTix.com with a downloadable PDF, we also had this piece professionally printed on a satin finish, with saddle stitch binding. It is magnificent.
You can connect with GospelTix.com through these options below:
Website: http://gospeltix.com
Facebook: GospelTix.com Facebook
Twitter: http://twitter.com/GospelTixcom
W. G. Middleton is a Pennsylvania based artist of several mediums, but is most well known for his work in electric sculpture. For more information about the concept behind electric sculpture, visit his website electricsculpture.com. We’ve had the opportunity to work with W. G. Middleton over the past couple of years to develop some of his printed promotional materials. His projects are quite enjoyable because of the imagery provided (fantastic photos of his electric sculpture pieces in motion and detailed close-ups of his pastel work). Featured above is a promotional piece that highlights the versatility of his talents. It opens out to a trifold brochure, with additional photographs of his work and an artist statement. We used a “dry-brush” texture to add just a hint of dimension under the solid color blocks in this piece. The solid colors with words provide amazing contrast to his dynamic pieces.
Below you will see his artist statement card which he uses when his electric sculpture work is on display, along with his matching business cards.
Lemon Drops Bartending is owned by Dolorese Johnson, a professional bartender with a passion for professionalism, good times, and lemon drops. She wanted a logo for her company that was eye-catching and a business card that would stand out.
We developed a logo with a dash of professionalism and a splash of style; shaken, not stirred. Then we applied the logo to rounded corner business cards, which naturally stands out. The full color design on the back of the card gives potential clients a reason to flip the card over and be pleasantly surprised. The tagline, “add a little twist to your party,” plays very well into the company. We also made sure these cards were thick and glossy and could hold up easily in dining and drinking situations.
